services - Structural

The profitability and sustainability of services

Services are the soft infrastructures of societies. Everything runs on them. They emit a lot of carbon. An inversion of logic is key to making a service more profitable and sustainable. This six-part essay explains why and how.

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Alice in Nederland

See how entire ecosystems of services support economic activity and human life. At each stage, services fade in and fade out. Continuous bands of services that vary in width, help us get the most out of simple things in life.

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A day in the life of Khairun

A day in the life of Khairun, who makes use of several services that make her life comfortable and meaningful.

services

What even is a service?

Ask six experts what is a service and they will give you six different explanations. Answering the question “What is even a service?” becomes important when we face the challenge of developing a new concept for a service, developing or improving a design, or figuring out why a service keeps failing.